How to create a marketing advertising sales: 5 lessons - BYYD Blog
- Lesson 1: Know Your Product
- Lesson 2: Introduce Your Audience
- Lesson 3: Make sure you optimize your sales channel
- Lesson 4: Make sure your creative draws attention.
- Lesson 5: Test
We talk about 5 points, without which you can’t get really effective advertising.
Lesson 1: Know Your Product
To sell something, you need to develop a presentation of the product - what you can offer your customers. At this stage, many marketers make a mistake: they sit in front of a blank monitor screen or a piece of paper and look for inspiration. And what do experienced marketers do?
Regardless of what you sell, start by summarizing all the data that is on the product. How it was created, what properties differ from competitors, are there any unique characteristics (UTP). Especially important is the latest information - it will form the basis for writing future advertising headers selling headlines. Just start by summarizing everything you know about the product, and ideas will soon soon come to your head.
Lesson 2: Introduce Your Audience
Another aspect of creating a successful advertising creative is its compliance with the wishes, needs, interests and language of the people with whom you will sell it. If your target audience is male teenagers who are interested in skateboarding and hip-hop, you won’t offer them conservative business suits that are relevant for middle-aged men of a certain status and occupation. What works well for sale in one group will fail in another.
Experienced marketers say that to dive into the lifestyle of your potential customer, you have to spend time. Be prepared for this. For example, watch a movie that a potential customer might like. Browse magazines that are relevant to your target audience. Look in the crowd for your potential buyers and listen as they say what they order in cafes and restaurants and so on. Of course, this is all like surveillance, but no. You just have to be attentive all the time, 24 hours a day and collect information bit by bit.
Advertising campaign school Letovo. Watch the case in full. We went out to the target audience with the help of socio-demographic treating (“parental” age -32-42 years) and interests that worked in conjunction - “parental” + “improvement and education”
You can organize a focus group of people who could be your buyers, hold a meeting with them, make questionnaires with questions of interest and give them to fill out.
As a result, you get a complete picture of how your potential customers look. This will give you a direction to develop a creative that will surely attract their attention and make you buy your product.
Lesson 3: Make sure you optimize your sales channel
Advertising is impossible without a landing page with selling elements, they meet a different goal and have a different meaning for the success of your campaign. If you are writing a selling letter or developing the home page of the site, you need an attractive headline and text that will present your product, share and convince the reader that he is something that he has missed so long ago.
If you sell online, be prepared to give a security guarantee to the user. And you will need an order page, it should be simple and clear (for online stores, the exit point is often the process of ordering). The bottom line is that each element of your site or landing has its own weight and contributes to the final goal of advertising - sale.
Lesson 4: Make sure your creative draws attention.
No one will read what looks uninteresting. There are too many elements in the Internet space that can distract the user from his ultimate goal. The user's attention gradually decreases, so if you want to attract him, you need to take and hold interest long enough for your message to actually reach the user.
So, what can you do to make your ad really different and have competitive prospects in the struggle for the user's attention?
For example, use intriguing headlines or images. You can use modern formats, for example, rich media advertising with its interactive banners or videos.
View full case
Lesson 5: Test
Do not stop there, improve even the highest results. One small change in the title or color that you use can turn an unsuccessful campaign into a winning one. Evaluate the results of advertising and optimize them.
We recommend to read more article: How to make advertising creative with high conversion? Development of advertising creative can be addressed to professionals. Our Production department make cool and selling ads specifically for you. Write on [email protected]